Ambiguity around consent rules is emerging as one of the most persistent brakes on digital transformation across regulated industries, with organisations finding themselves caught between innovation and compliance.
Recent findings from our survey of 250 CCM professionals – detailed in our full reportBetween Vision and Constraint – underline the scale of the issue. 72% of respondents agree that unclear opt-in and opt-out requirements are slowing progress, while an even higher 79% say that obtaining consent across multiple channels presents a significant operational barrier.