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Digital transformation of citizen communications – what’s the reality?
Digital Transformation, Customer Experience

Digital transformation of citizen communications – what’s the reality?

‘Digital transformation’ is a commonly used phrase within the private and public sector, but what does it really mean? Focusing solely on communication management, digital transformation can be summarised as “the adoption of digital technologies to improve processes, reduce costs, manage risk and deliver an improved citizen experience”.

Often, knowing where to focus digital efforts can be difficult. The term ‘digital transformation’ isn’t especially helpful, suggesting the necessity for total and sweeping change. In fact, digital transformation can start small and expand. Working with expert suppliers will enable public sector bodies to plot sensible and achievable pathways to progress and to identify obvious points of entry.

Putting citizen outcomes first

The best suppliers will work with public sector bodies to assess current operations and to establish factors such as: where are the current pain-points? What’s causing service delay or operational expense? Is feedback from citizens centred on any specific failing?

Once entry points for transformation have been established, change can happen rapidly. Often, pre-existing software templates can simply be tailored to suit a specific challenge, with the result that digital solutions can be devised and implemented in as little as eight weeks.

This is not about simply transferring existing paper-based services onto a computer screen. A broken process is a broken process. It’s about designing new and better approaches that place internal efficiencies and citizen outcomes at the core.

Work with experts

The advice for any public sector organisation really should be to work with experienced suppliers who recognise sector-specific communication challenges and who have the expertise to swiftly implement dynamic changes without placing an extra burden on the organisation’s own IT teams.

The existence of buying frameworks in the UK makes it easier for organisations in the sector to identify expert suppliers and secure required services.

We work with over 100 authorities across the UK and our highly secure production sites in Glasgow, Huddersfield and Leicester serve as important hubs for public sector work. With our expert guidance, organisations are confidently taking the first steps towards digital transformation.

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