SSE Airtricity achieving savings and sustainability through smarter mail

SSE Airtricity was managing all customer correspondence in-house, producing 1.2 million packs annually. The approach relied on multiple stationery types, high postal costs, and inefficient resource use.

The company needed a solution that would cut costs, improve operational efficiency, and align with its sustainability goals.

Mail Metrics introduced Mail Metrics Post, transferring production and mailing from ten different stationery formats to a streamlined, full white-paper solution.

We also deployed our proprietary postal optimisation system, reducing the number of envelopes used for each customer mailing from two C5 envelopes to a single plain outer. This not only simplified operations but also lowered costs and improved environmental performance.