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What are cookies and how are they used?

A cookie is a small text file which is placed on your computer or internet enabled device by websites in order to add functionality. A cookie can be used to identify a user’s computer or internet enabled device to the website, or to other third party websites. This allows websites to improve the way they work, such as remembering preferences expressed by a user or tracking a user’s use of a website for statistical analysis.

We, and some of our affiliates and third-party service providers, use different types of cookies. Some are persistent cookies (cookies that remain on your hard drive for an extended period of time) and some are session ID cookies (cookies that expire when you close your browser).

We also use other tracking technologies like web beacons (sometimes called “tracking beacons” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites.

Why do we use cookies and tracking technologies?

Cookies help us to operate our websites and services, to enhance and customise your experience across our websites, to perform analytics and to deliver advertising and marketing that’s relevant to you.

There are also cookies set by third parties across our websites and services. Third party cookies enable third party features or functionality to be provided on or through our websites and services, such as advertising, interactive content and analytics. They also enable us to use advertising networks to manage our advertising on other websites.

Our Cookies

Below is a list of cookies that we use on our websites. The types of cookies we use are always changing. Check back regularly to make sure you stay up to date. If you think we’ve missed a cookie, please let us know.

AnalyticsSyncHistory.linkedin.com1 monthStrictly NecessaryUsed to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
li_gc.linkedin.com1 year 12 monthsStrictly NecessaryUsed to store guest consent to the use of cookies for non-essential purposes
CookieScriptConsent www.mailmetrics.com6 months 2 daysStrictly NecessaryThis cookie is used by service to remember visitor cookie consent preferences. It is necessary for cookie banner to work properly.
_ga.mailmetrics.com2 yearsPerformanceThis cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gat.mailmetrics.com1 minutePerformanceThis cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites.
_gid.mailmetrics.com1 dayPerformanceThis cookie name is associated with Google Universal Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
IDE.doubleclick.net2 yearsTargetingThis cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
test_cookie.doubleclick.net15 minutesTargetingThis cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.
bcookie.linkedin.com2 yearsTargetingThis is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.
lidc.linkedin.com1 dayTargetingThis is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.
UserMatchHistory.linkedin.com1 monthTargetingThis cookie is used to track visitors so that more relevant ads can be presented based on the visitor’s preferences.
_fbp.mailmetrics.com3 monthsTargetingUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
_gcl_au .mailmetrics.com3 monthsTargetingUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.
_hp2_id.922785584 .mailmetrics.com1 yearTargetingThis cookie is used by Heap Analytics to track user behavior on the website.
_hp2_ses_props.922785584 .mailmetrics.com30 minutesTargetingThis cookie is used by Heap Analytics to track user behavior on the website.
lfa .mailmetrics.com2 yearsTargetingLeadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site
bscookie .www.linkedin.com2 yearsTargetingUsed by the social networking service, LinkedIn, for tracking the use of embedded services.
lang .linkedin.comSessionTargetingThere are many different types of cookies associated with this name. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
ajs_anonymous_id .mailmetrics.com1 yearPerformanceThese cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before.
_ga_7HVS2CWK5P.mailmetrics.com2 yearsPerformanceThis cookie is used to persist session state.
_gat_UA-158295190-1.mailmetrics.com1 minutePerformanceThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
How can you control cookies?

You can accept or reject cookies by amending your web browser controls or by accepting or rejecting cookies when presented with that choice when you access our websites.

Please note that disabling cookie support may prevent our websites from functioning properly and you may not be able to fully utilise all of their features and services.

Most advertising networks also offer you the option to opt out of targeted advertising. For more info, visit​.

You can manage your cookie settings by following your browser’s instructions. Here are some links that might be of assistance:

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